REAL FOOD. HONEST SOURCE.
Meet The Founders
Sharad Vatss
Managing Director
Sharad Vatss
Managing Director
Sharad Vatss
Managing Director
Born on 21st May 1974, Mr. Sharad Vatss is a highly accomplished business leader and sales transformation expert with more than 27 years of extensive experience in Sales, Marketing, Business Development, Operations, Corporate Branding, and Leadership Management within Indiaโs leading FMCG sector. Over the years, he has built an exceptional reputation for driving large-scale business growth, nurturing high-performance teams, and delivering sustainable organizational success.
Mr. Vatss holds a PGDBA in Marketing from Bundelkhand University and has further strengthened his professional expertise through executive learning programs at Indian Institute of Management Lucknow. He has also successfully completed Certificate Programs in Sales Forecasting & S&OP and Practical Leadership Skills, reflecting his continuous commitment to leadership excellence, strategic planning, and business innovation.
Mr. Vatss has been instrumental in leading and managing diverse teams across national operations in an Indian multinational FMCG organization associated with one of the worldโs leading beverage brands. During his illustrious career spanning over 23 years with Varun Beverages Limited, including his role as Vice President โ Sales & Marketing and his tenure as Head โ Sales Operations in Apis India Limited, he played a pivotal role in strengthening business operations, accelerating market expansion, and driving commercial excellence across multiple regions.
He possesses rich hands-on experience in developing and executing sales strategies, business development plans, conceptualizing annual operating plans, and steering large-scale sales promotions, marketing initiatives, and branding activities. His strategic leadership and execution capabilities have consistently enabled organizations to achieve aggressive business targets and long-term growth.
A proven leader with a demonstrated record of progressively increasing responsibilities in sales, management, and marketing, Mr. Vatss has successfully handled national operations while managing territories generating annual gross sales exceeding INR 4,635 million and servicing more than 1.2 million retail outlets. His ability to align operational efficiency with market expansion has contributed significantly to organizational success and market leadership.
Widely travelled across India and internationally with a deep understanding of regional markets and consumer behaviour. He is widely respected for his exceptional interpersonal skills, people management capabilities, and collaborative leadership style, making him a strong team player and a highly effective motivator.
Throughout his professional journey, he has inspired and mentored thousands of professionals, helping shape careers, develop leadership capabilities, and build winning teams. His energy, discipline, and passion for excellence continue to motivate individuals and organizations a like.
Known for his integrity, visionary thinking, and result-oriented approach, Mr. Sharad Vatss continues to be a dynamic force in business leadership, sales innovation, and organizational development, contributing meaningfully to the growth and transformation of the FMCG industry.
Pratap Barik
Chief Business Officer
Pratap Barik
Chief Business Officer
Pratap Barik
Chief Business Officer
University of Delhi alumnus Pratap Kumar Barik, born on 26th June 1978, holds a Masterโs degree in Psychology, an LL.B., and a Bachelor of Commerce. With over 25 years of extensive professional experience, he has built a distinguished career in Sales & Marketing, Consulting, and Sales Operations across India and Nepal, particularly within the organised trade sector.
Over the course of his career, he has been associated with leading multinational and Indian organizations including HP, William Grant & Sons, GE, Global Spirits, Red Bull, Varun Beverages Limited, and Apis India Limited. His expertise spans strategic sales planning, market expansion, channel management, distribution development, team leadership, and operational excellence.
Having travelled extensively across India, Mr. Barik has played a pivotal role in building high-performing sales teams and mentoring professionals, many of whom have progressed into successful leadership roles under his guidance. Recognized as a strong people manager and business strategist, he has consistently demonstrated the ability to drive growth, strengthen market presence, and establish sustainable business operations in highly competitive environments.
In addition to his corporate leadership experience, he has also provided strategic consulting and business advisory services to reputed organizations such as Munchy India, Diageo, Orders Retail, JCB India, and BTW, contributing towards business development, sales transformation, and market execution strategies.
MEET THE MENTOR
MR. SANJEEV ANAND
We are honoured to have Mr Sanjeev Anand as a mentor on our entrepreneurial journey. A highly respected FMCG leader with over three decades of experience, he brings deep expertise in sales, distribution, market expansion, and business strategy. Throughout his career, he has led large-scale business operations, built high-performing teams, and developed successful go- to-market strategies across India.
His leadership journey includes senior roles at Varun Beverages Ltd., where he spearheaded the PepsiCo beverage business across North, East, and South India, and played a key role in introducing Wai Wai Noodles to the Indian market. Today, as a Food & Beverage Consultant, he continues to mentor and support emerging brands with practical insights and strategic guidance. His experience, encouragement, and unwavering belief in our vision inspire us to think bigger, make better decisions, and build a brand that people trust for generations.
What We Believe
Real Food. Nothing Hidden.
We believe healthy food should be simple, pure, and honest. Wherever possible, our products contain just the ingredients nature intendedโno unnecessary additives, no hidden surprises. Our labels are transparent, easy to understand, and free from misleading claims or fine print.
Ethically Sourced. Fairly Shared.
Great food begins at its source. We partner with responsible farmers and trusted suppliers to bring you the freshest ingredients while ensuring fair value for everyone involved. We believe in creating a win-win ecosystem for our farmers, partners, employees, retailers, and customers.
Nutrition That Fits Real Life.
Healthy eating shouldn't feel like a compromise. We create delicious, wholesome superfoods that naturally fit into everyday lifestylesโmaking it easier for people and families to choose better nutrition without sacrificing taste or convenience.
Better for the Planet.
Our responsibility extends beyond the products we make. We are committed to sustainable sourcing, mindful packaging, and continuously improving our environmental footprint. With every harvest and every innovation, we strive to leave the planet healthier for future generations.
FROM SOIL TO SOUL
Explore our range of clean, honestly sourced superfoods and taste the difference a single ingredient can make.
